The Adoption of e-Banking: The Case of Omani Banks

In recent years, the adoption of electronic banking (e-banking) began to occur quite extensively as a channel of distribution for financial services due to rapid advances in information technology (IT) and intensive competitive banking markets. Despite this growth of IT worldwide, Omani banks continue to conduct most of their banking transactions using traditional methods. Understanding the reasons for the lack of such technological innovation in developing countries such as Oman will develop a fruitful research. This paper will address what are the enablers and the inhibitors of e-banking adoption in the Omani banking industry. In this study, four perceptions issues were explored: relative advantage; organizational performance, customer relationship and ease of use. From an analysis of 15 semistructured interviews, the findings revealed that all these four perceptions issues jointly provided an excellent understanding of what were the enablers and inhibitors of e-banking adoption.